You Can Make Money With Article Marketing, Too!
Social networking is a wonderful way to market your articles and get those views going. Social networking can be especially helpful for getting more views on article directories so that you get the extra pay for views. Your friends, fans, colleagues and associates are probably interested in what you have to say. Here are some great tips to help you with your article marketing efforts.
When sending emails, make sure they are content rich. There are laws against spam, and people don’t like it, so be sure that your readers know that they can get relevant content from you that won’t be spammy in nature. If you spam people, you will lose customers.
Try and write short paragraphs, like this tip. There’s some science that suggests that readers are more distracted when reading content on a screen compared to printed media. Therefore, make your points clear and concise.
Submit your articles to some of the popular article directories online. These sites already have a built in audience looking for articles just like yours. Sometimes it’s easier to use a pre-existing solution than it is to try and reinvent the wheel. A quick google search for “article directories” will give you some of the top sites to go for.
Be very personable when you write for your readers. It isn’t always necessary that you use words like “I” or “me”. But, you do want to come across to your readers as a real person. You need to take extra care to ensure that your readers understand that you aren’t just some company looking to profit. You are, but they need to see you in a softer light.
Write only for your readers. While a large part of article marketing is appealing to search engines and article databases, if you write your articles for them, you will lose readers. Losing these readers actually will place you lower on search engine lists, essentially having the opposite effect of your original intentions.
Be sure to submit lots of articles. When posting on blog networks, craft your submissions in a consistent fashion. To promote a specific keyword, post multiple articles based on it. If your particular keyword is in a competitive category, plan on a minimum of five article submissions to directories and double that to blog networks. Then make about fifty posts to private blog networks for a good ranking.
Most articles on the web shouldn’t be any longer than 400-600 words. Online readers are not very likely to have the patience to wade through thousands of words on a topic. Keep it short and snappy. You should lead off with your main point, so that readers will at least get the basics.
Once your article is written, you must proofread it before publishing or submitting it. Modern word processing programs come with spell-checkers and grammar-checkers galore. Do not rely on these sub-programs; they are idiots. There is no automated substitute for a careful review by the author. Even if your proofreading uncovers no mistakes, it will most likely bring something to your attention that you can (and should!) improve.
Remember that your articles need to be action-oriented as you’re writing them. Even if you’re working on telling a story or are praising a product’s effectiveness, the idea is ultimately to provide people with a clear direction to visit a site or location of your choosing. Call people to action if you want them to take action.
Make sure your articles contain a call-to-action link. When readers see an article title that promises a solution in a few steps, they understand that the article is really just a starting point. Before writing your article, identify the next step you want your readers to take. If you build your plans into the article, it will be more effective.
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Allow other blogs to have access to your articles. There are bloggers that will put up information written by others, on their websites. If you give them access to some of your content, you will have consistent exposure over time. This will increase your ranking in various search engines.
When it comes to proper marketing of your articles, you cannot do anything until you create a marketing plan first. This is very important, as it gives you insight into what you need to do to reach your goals, along with what those entail. It basically outlines details of your mission, your vision, your goals, your target market and what you need to do to succeed.
To be successful at article marketing you have to make writing a priority. One technique that works well is to set aside a block of time daily just for writing. To be effective you must close your door, turn off your cellphone, and avoid interruptions for the duration of your writing time. Your productivity will skyrocket if you fully commit in this way.
Write for people, not search engines. Many marketers get so caught up in keyword optimization that they forget that their articles are going to be read by people. Rather that stuffing your article full of keywords at the expense of readability, focus on making the article interesting and easy to read. Don’t forget that ultimately, your business needs to cater to human beings.
If your articles aren’t getting seen, then consider using a distribution service. If you believe that time is money, then spend a little of the latter to save a lot of the former by letting directories do the work. Though there is a cost associated with these submission services, it is a worthwhile expense, as increasing your distribution will increase the traffic to your site and your overall earnings.
In summary, article marketing is a great way to promote your site and products and you have just read a few great tips to learn how to use this type of marketing effectively. There are many ways to help you out and social networking is a great tool to employ when driving people to your webpage. They can “share” your content with their friends and family who can do the same. You can call it a chain reaction. There are several different social networking sites that you can utilize, all at the same time, to get your more traffic to your webpage.